Every ad running on Facebook and Instagram is public. Meta's Ad Library shows you every active ad a brand is running, on purpose, for transparency. The catch is that the Ad Library is built for browsing one advertiser at a time, not for pulling a competitor's whole campaign into something you can study, compare and keep.
Pulling the Ad Library as data fixes that. You give the tool a brand, and its live ads come back as rows with the ad copy, the format, the platforms it runs on and when it started. Suddenly a competitor's entire paid strategy is laid out in front of you. Here is how, and what to do with it.
What you can pull
- Every live ad a brand is running
- The ad copy and creative type
- Which platforms each ad runs on, Facebook, Instagram, WhatsApp, Threads
- When the ad started running
- A link to each ad in the Ad Library
Why a competitor's ads are the best intel there is
An ad that a brand keeps paying to run is an ad that works. Nobody spends money for long on a message that does not convert, so a competitor's live ads are effectively their tested, winning marketing, handed to you for free. Pull them and you can see the offers they lead with, the angles and hooks they have settled on, and how many variations they are testing. An ad that has been running for months is a proven winner worth learning from. It is the single fastest way to shortcut your own ad testing.
How to pull a brand's ads with Tooltap
The Facebook Ads Library Scraper takes the brand and returns its live ads.
- Enter the advertisers. Add the brand names or Page URLs whose ads you want to see, one per line.
- Set how many ads you want back per brand.
- Run it. Ads come back as a table with the copy, the format, the platforms and the start date.
- Read the copy and note the offers and hooks that repeat, those are the ones working.
- Export. Send it to CSV to build a swipe file, or push it onward for analysis.
What people use this for
- Competitive research. See exactly what offers and messages your competitors are putting money behind.
- Ad inspiration. Build a swipe file of proven ad copy and formats in your niche.
- Market timing. Spot when competitors launch new campaigns or push a seasonal offer.
- Positioning. Understand how the field is talking to your shared audience, then say something different.
Doing this properly
The tool reads Meta's public Ad Library, the same ads anyone can browse there, and returns them as structured data on your instruction. This is public information Meta publishes deliberately. You are charged only for the ads that come back. Use it for research and inspiration, and follow Facebook's terms and the rules that apply to you.
Facebook Ads Library Scraper
See any brand's live ads across Facebook, Instagram, WhatsApp and Threads.
